Friday we had this post on the blog: How to define your ideal client.
Over the weekend we got one important question about the fictive ideal client:
Is it ok to have multiple ideal customers?
My answer is: It is totally ok to have multiple ideal customers. Most companies have different ideal customers. Just watch out the fewer ideal customers you create, the easier it will be to define your marketing strategy. The more you have the harder it get’s to really target for your ideal customer.
Have a great week!